The History Behind AZSTA
In 1999, Arizona Governor Jane Hull announced a special task force to study ways in which the State of Arizona could preserve its NFL franchise, secure the promise of future Super Bowls and keep the Fiesta Bowl as a "top-tier" collegiate bowl game.

Specifically, the task force was challenged to determine whether a new stadium was in the state's best interests and, if so, how it could be funded. The resulting "Plan B" Task Force, announced in November, 1999, was comprised of 35 top business and civic leaders. The Governor challenged the Task Force to develop a funding mechanism that would minimize impact on the average citizen. Hence, an increase in the sales or income tax was ruled out from the start.

In the months that followed, the "Plan B" Task Force heard testimony from experts regarding the economic impact represented by the NFL franchise (which was feared would leave the state without a new stadium), the Super Bowl (which could come to Arizona on a regular basis if a modern stadium was built) and the Fiesta Bowl (the event would lose its top-tier collegiate bowl status without a new stadium). Further, Task Force members heard about efforts by other states (Nevada and Florida) to lure away major league baseball teams that spend spring training in Arizona's Cactus League, and the blow to the economy their departure would represent. They also heard experts from the tourism industry, the state's largest industry, testify that Arizona's tourism promotion budget is severely under funded.

The strategy that emerged for winning support of a multi-purpose stadium was essentially to create a true public-private partnership, with the Arizona Cardinals investing at least roughly one-forth of the construction costs and the Fiesta Bowl contributing as well. Funds generated by these taxes would go toward construction of a stadium but also toward funding the state's tourism promotion budget (doubling the budget in the first year alone, quadrupling it by year ten), re-energizing the state's Cactus League facilities and providing millions of dollars for youth and amateur sports facilities.

On November 7th, 2000, Proposition 302 captured 52% of the vote.

Benefits of Prop. 302:

  • The Arizona Cardinals will remain in Arizona for at least 30 years playing in the NFL's most modern facility beginning in 2006.
  • The Fiesta Bowl will retain its top-tier status and will remain in Arizona for the next 30 years.
  • The Super Bowl was held in Glendale at State Farm Stadium in 2008.
  • In 2011, the NFL announced that State Farm Stadium will host Super Bowl XLIX in 2015
  • Two new major league baseball teams conduct their spring training in Arizona in a new stadium in Surprise and renovations are complete on Phoenix Municipal Stadium, Scottsdale Giants Stadium and Tempe Diablo Stadium. Funding is approved for two new stadiums in Goodyear, which will be home to the Cleveland Indians and the Cincinnati Reds and one in Glendale which will be home to the Los Angeles Dodgers and the Chicago White Sox.
  • The state's tourism promotion budget is increased.
  • Youth sports facilities are now being built throughout the Phoenix metropolitan area.
Valley economist Elliott Pollack has estimated that annual average impact to Maricopa County over the next 30 years to be:

Jobs created = 16,430
Wages = $778 million
Direct spending = $1.04 billion
Total economic output = $1.95 billion