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    Tom SadlerPresident/CEO
    Tom Sadler joined the Arizona Sports and Tourism Authority (AZSTA) as President and CEO in June of 2008. Under his leadership, AZSTA has delivered on the promise made to taxpayers who approved Prop. 302 to build University of Phoenix Stadium, enhancing Arizona’s economy and quality of life by attracting a slew of mega sporting events and funding the construction and renovation of Cactus League spring training facilities.

    Working closely with AZSTA’s nine-member volunteer Board of Directors, Sadler played a pivotal role in Arizona’s successful bids for the 2015 Super Bowl, 2016 College Football Playoff Championship and 2017 NCAA Men’s Final Four. Phoenix became the second city to host the nation’s three largest sporting events in consecutive years (New Orleans, 2002-04). Since it opened in 2006, University of Phoenix Stadium has hosted events that have generated more than $1 billion in economic impact for Arizona.

    Before he joined AZSTA, the majority of Sadler’s professional career was spent as a Division I collegiate athletics administrator. He worked for 20 years at Arizona State University and then spent three years at the University of Hawaii.

    Sadler holds a Bachelor of Science degree from Aquinas College, where he also played basketball, and a Masters in Public Administration from Arizona State University.
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    Kevin DanielsChief Financial Officer
    Kevin Daniels joined the Arizona Sports and Tourism Authority as the Chief Financial Officer and Treasurer in June 2011.  Mr. Daniels career spans more than 27 years of corporate accounting and finance experience. He spent almost 20 years at Intel Corporation within the Corporate Finance and Accounting and the Information Technology Operational Management organizations.

    Mr. Daniels holds a Bachelor of Science degree in Accountancy and a Masters in Business Administration from the W.P. Carey School of Business at Arizona State University.