State Farm Stadium

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The state-of-the-art stadium is owned and operated by the Arizona Sports and Tourism Authority. SMG has been hired by the Authority to handle marketing and operations for the facility which is the home to the NFL Arizona Cardinals and the Play Station Fiesta Bowl.

The State Farm Stadium, with its retractable roof and field, is unlike any other stadium in North America, and a marvel of design, engineering, and technology. This multi-purpose facility is located in Glendale, Arizona. The primary tenants in the stadium include the NFL's Arizona Cardinals and the Annual Play Station  Fiesta Bowl. The 63,400-seat stadium (expandable to 72,200) opened on August 1, 2006 after three years of construction. The ceremonial groundbreaking was held on April 12, 2003.


State Farm Stadium became only the second stadium in the nation to host a Super Bowl, College Football National Championship Game and Final Four in a three-year span.

  • The building was the site of the 2015 Super Bowl, the 2016 College Football Playoff National Championship and the 2017 Final Four. The run of mega events didn’t end there – in 2018, State Farm Stadium was awarded the 2023 Super Bowl and the 2024 Final Four.
  • In an NFL Players Association poll, the field at State Farm Stadium was voted as the league's top playing surface for 2006.
  • The facility was voted "Best NFL Facility" by Street & Smith's Sports Business Journal and Sports Business Daily in 2007.
  • Named "Event Site of the Year" by Event Solutions Magazine in 2007.
  • In an NFL Players Association poll, the field at State Farm Stadium was voted as the league's top playing surface for 2007.
  • The Phoenix Business Journal named State Farm Stadium the #1 meeting venue in 2007.
  • Ranked best natural grass playing surface on the NFL players association poll in 2008 and again in 2010.
  • State Farm Stadium was voted as "Best Sports Venue" in the Valley, in AZCentral.com's annual Reader's Choice Awards in 2009.
  • Business Week voted State Farm Stadium one of the top ten sports facilities in the world in 2006.
  • In 2010, State Farm Stadium was named "Best New Venue" of the 2000's by SI.com. Click here for online article.
  • State Farm Stadium was awarded the "Venue Excellence Award" by the International Association of Venue Managers (IAVM) in 2012.